While I was studying at art school, something slowly dawned
on me... Great artwork does NOT sell itself just because it’s great. However,
great marketing DOES sell artwork...
even if the artwork itself doesn’t seem as ‘great’ as some others!
I was a bit disturbed to think that I might be the most magnificent
artist alive, but unless I know how to market myself, no one would even
know that I exist.
How depressing... I didn’t study to be a marketer. I’m an
artist.
It was in this sorry state of mind that I happened across
Skinny Artist - a website dedicated to teaching artists practical marketing
skills. How exciting!! I signed up for their free email course, “How the @#$&! do I Get More Traffic to my Website?!" and am LOVING it. Why? Let me
count the ways...
- Most
importantly, it’s FREE!
- It
was developed by artists, specifically for artists.
- Each
week I am emailed an article with specific tasks to help improve my marketing skills, expand my knowledge base, and encourage me to think
outside the box.
- I
don’t need any prior marketing skills.
- It
refers me to other fantastic websites and teaches me how to use all sorts of
interesting web based tools and tricks.
- It’s
written in fun and easy-to-read language.
- I'm not graded or marked... I get out of it what I put into it.
Thus far, I’ve learned about RSS, been introduced to
StumbleUpon, received myriads of tips on how to lure people to my blog (if
you’re reading this, they must be working to some extent), and have been
enjoying every minute of it!
I highly recommend these guys. Whether you are a floundering
artist (getting skinnier by the day) who would like some clear directions on
how to sell your great artwork, or a well-established artist who would like to
become more web-savvy, I would encourage you to check out Skinny Artist’s website. I’d be keen to hear what you think!
Do you know of any other sites that could help artists
market themselves? Let me know in a comment below...
